Hooked

Hooked is a simple guide to successful marketing that takes the reader back to the fundamentals–who, what, where, when, why, and how. Hooked is intended for small business owners, entrepreneurs, and beginning marketers with minimal or no marketing experience

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As a small business owner or ambitious entrepreneur, you're in constant need of quick, simple, and effective ways to attract new customers. While every business is unique, the core sales and marketing needs are often shared. By adopting the right mindset and a well-thought-out strategy, you can create impactful campaigns that enhance your brand, convey your message, and draw in the customers your business needs to prosper. 

Hooked demystifies the art of marketing by using the story of Bob, a novice fisherman who finds that although he thinks he knows a lot about fishing, his eyes are opened to reality when he accepts mentorship from his experienced friend. Learn with Bob how targeted application of skill and knowledge increases results exponentially…and how you can put your bait in the right place to make the catch you need.